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Youth Travel Ambassador

Youth Travel Ambassador provides students with the knowledge and confidence to practice and promote safe travel within their school community

Youth Travel Ambassador (YTA) is a peer led programme which sets out to engage students aged 11 to 18 in implementing road safety initiatives in their school community with the aim of reducing casualties amongst young people on Kent’s roads.

Getting young people to think about road safety

Selected students work together as ambassadors to design a campaign, education or training initiative aimed at fellow students, focusing on issues affecting their school community.

Project work also helps students to achieve a range of transferable leadership and life skills, improving confidence, self-awareness and increasing their employability prospects. The Ambassadors will showcase their projects by taking part in two events throughout the programme duration.

Outcomes of the Youth Travel Ambassador programme

Enterprise Highway which is an opportunity to pitch for funding and seek professional advice and support, from industry leads and an end of year Expo event, where they have the opportunity to share their successes with other Ambassadors from schools across Kent. Here they can engage in group work and activities aimed at generating exciting and innovative ideas for use in their future school campaigns.


Key Statistics


total road casualties in young people aged 11-18 from 2013 to 2016.


YTA aims to sign up with at least 25 secondary schools in the next two academic years.