Speed

Everyone has somewhere to be. Slow down. Your speed affects everyone’s journey.

Kent is a unique and beautiful county with an extensive road network. Our campaign builds on the Highway Code H1 rule – that road users understand their responsibility for the safety of others by reminding them to drive at an appropriate speed for the changing conditions.

Whether you regularly travel as a motorist or you only drive occasionally, we want to remind you that although the speed limit displayed remains the legal limit on many of these roads, this isn’t a target speed.

Take your time, read the road and expect the unexpected. All roads can present an array of hazards, that we may or may not be used to seeing; a pedestrian on a narrow lane, a farm vehicle moving slowly, a car overtaking on a blind bend, horse rider or cyclist.

Many of us forget that we share our roads with a variety of other road users. Users such as motorcyclists, horse riders, cyclists, agricultural vehicles, heavy goods vehicles and walkers are common.

The campaign aims to increase awareness and knowledge among motorists, that increasing your space and time when driving means reducing your speed and ultimately reducing crashes. By encouraging you, the driver, to interpret the speed limit sign as a maximum speed, remain conscious of other road user groups, hazards, and to adapt your speed according the road conditions, we hope to be able to reduce these deaths and injuries significantly.

Everyone has somewhere to be. Slow down. Your speed affects everyone’s journey. By making the right choice you reduce the risk to yourself, your passengers and other road users. When you are driving, the danger often lies in what you can’t see.

If you would like to support this message in your local area your parish or local council can access various toolkits available:

30mph Toolkit

20mph Toolkit

N.B. The 20mph and 30mph toolkits are only available for existing areas with established 20mph or 30mph limits and/or zones.

Did you know?…

• The definition of a crash is – you crash because you cannot stop in time. If you cannot stop in time, you’re travelling too fast for the conditions. Hence all crashes have an element of speed as a causation factor.
• The sense that we have to travel faster to make up time is often overstated. A 10 minute journey made at 60mph will save you a little over 1½ minutes compared to if you drove at 50mph.
• Speed limits are a legal maximum and not a target.