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Let’s work together to reduce the number of young people involved in road casualties.

Youth Travel Ambassadors (YTA)

Young road users are defined as those from the age of 11 up to the age of 25; for those aged 11 to 16, the transition between primary and secondary school can be a particularly vulnerable time.

So what are the Safer Road User Team offering schools to provide young people with the skills and confidence to address the road safety issues affecting their schools and make their independent travel safer?

Aim: The Youth Travel Ambassador (YTA) course helps young people understand age-appropriate road safety issues; how active travel could benefit them; and how they can independently travel, making safer, confident choices.


What is the YTA Programme?

Kent County Council are funding a 6-part, virtual programme called Youth Travel Ambassadors, which is open to all Kent Schools: find out more about our programme outline and how to book, click here. 

The course is offered virtually and can be organised as part of a drop-down day or via weekly sessions. The sessions promote active learning and encourage peer to peer collaboration; this programme is driven by the young road users.

The programme encourages the students to identify the areas that they wish to change and then supports them that process.  The schools that complete the programme and submit a brief can seek up to £250 to make their ideas become reality.


What we offer:

The YTA Programme provide participant schools with:

  • Access to six virtual sessions.
  • Links to surveys and virtual resources in advance of the sessions.
  • School- specific travel data.
  • Travel survey results.
  • A campaign template.
  • School-specific feedback.

Teen road users, drivers and car occupants

Certain driving choices also increase the likelihood of road traffic injuries occurring when involved in a collision, not only among young people, but also in the general population. These include:

  • Speed
  • Lack of helmet use
  • Lack of seat belt and child restraint use
  • Drink or drug driving
  • Lack of conspicuity

Research shows certain factors tend to increase risk among the young road user demographic. These factors can all contribute to the likelihood of involvement in a crash:

  • The combination of physical and developmental immaturity among younger children
  • Inexperience and youth-related lifestyles
  • Risk taking and developmental issues among older children and young people

For more information please email:

Here you can find our Speak Out campaign.

And also our Young Driver & Passenger page for 16+ Students.


Youth Travel Ambassador logo

Key statistics


16-24 year olds have been killed or seriously injured in a car in the last 3 years


were injured by a driver aged 17-24