We strive to reduce life-changing and life-ending events on our roads
Kent County Council’s Statutory Duty for ‘road safety’ means we collect and publish casualty data, analyse it to identify causation factors and target audiences, and provide information, advice and training to help road users make informed choices.
Our work focuses on educating road users about the responsibilities they have and the choices that they should take when travelling on Kent’s roads, and how their actions can lead to road crashes and human casualty.
Not all road users will choose to do the ‘right’ thing all the time, so many of our messages have links to legal consequences; the fear of detection can have a strong influence on behaviour.
“Speak Out was an outstanding programme […] with the right mix of research, behavioural change techniques and a clear focus on their target market” before going on to say that the campaign was “truly exceptional”.
best new scheme of year award at the firstcar young driver road safety awards
The Kent Road Safety team delivers professional and conscientious services to the people of Kent, and remain committed to reducing the human cost of road crashes.
The quality of the teams work has received national and international recognition. This is based on peer and expert assessment of our ability to construct and deliver targeted messages.